Privacy & Cookie Policy

Fox Privacy Policy

Effective Date: December 20, 2019 Last Update: March 17, 2025

If you are a California resident, please go to Section 9 for more information about your specific privacy rights.

ACCESSIBILITY - If you are having any trouble accessing this Privacy Policy or the website, please email us at privacy@ridefox.com.

1 INTRODUCTION

1.1 Fox Factory, Inc., headquartered at 2055 Sugarloaf Circle, Suite 300, Duluth, GA 30097, U.S.A., together with its subsidiaries and affiliates (collectively, “Fox,” “we,” “our” or “us”), collects information from and about you through our websites, through email and communications with you, our mobile applications, and from other sources (collectively, the “Services”).

1.2 This Privacy Policy (the “Policy”) describes how we collect, use, share or otherwise process your Personal Information (defined below), and what your rights are with respect thereto.

1.3 This Policy does not apply to job applicants or Fox employees.

1.4 Fox may update this Policy from time to time. The current Policy will be effective when posted. Please check this Policy periodically for updates. If any of the changes are unacceptable to you, you should cease using the Services. When required, we will notify you of any changes to this Policy by posting the changes on this website. When required under applicable law, we will seek affirmative consent from you before making material changes to how we handle data previously collected from you. If you do not provide such consent, we will continue to use Personal Information in a manner that is consistent with the version of this Policy under which it was collected, or the information will be deleted.

1.5 Whenever you interact with Fox on behalf of another individual or entity, such as by providing or accessing Personal Information about another individual, you represent that your interactions and exchanges comply with applicable data protection laws. You shall have sole responsibility for any violation of privacy laws as a result of a failure to inform the other individual about how their Personal Information will be processed or to obtain any necessary consent from such individual.

2 SOURCES OF PERSONAL INFORMATION

Personal Information (“Personal Information”) is any information relating to an identified or identifiable natural person or household.

2.1 Information you provide to us directly. We process information we collect from you when you register for an account, communicate with us, purchase, access, or otherwise use our Services, complete a survey, sign up for text messages, participate in a promotion or otherwise interact with us.

2.2 Information we obtain from business affiliates, subsidiaries, partners or other companies. We may receive information about you from third parties such as if you link your social media account with our Services we may receive information about you from your social media account, or from organizers of events or trade shows that you attend. Note that we do not control the privacy practices of such third parties.

2.3 Information collected automatically or inferred with our Services. Through our Services, we may collect technical information about you and your computer or device, such as your IP address and browsing preferences.

We may combine information that we receive from the various sources described in this Policy, including third party sources and public sources, and use or disclose it for the purposes identified below.

2.4 From the vehicle. Telematics refers to the use of wireless devices and technologies to transmit data in real time back to an organization. Certain Fox vehicles and products are equipped with telematics functionality. Fox may collect certain telematics data regarding the performance, usage, operation, and condition of a customer’s vehicle to improve our vehicles, Services, and products. The types of data collected will vary among vehicle models, products, as well as the types of Services available or selected by the customer.

2.5 E-Commerce. When you interact with us or purchase a Fox product online (for example, to get a quote or locate a dealer) you will be asked for information needed to complete your request. The information you provide is used, for example, to process your transactions, to create and share reports about these transactions, or to provide related customer service. When you shop online or buy direct from one of our online stores, these purchase transactions may be conducted through Fox vendors and suppliers. Vendors and suppliers engaged by Fox may use your Personal Information as limited by this Policy, contractual restrictions, or applicable law. However, if a particular Service is co-branded or developed by a third party, it is possible that another party’s Policy will govern the treatment of information on that Service. Fox (through its vendors or suppliers) may limit the acceptance of orders to particular jurisdictions and as permitted by applicable law.

2.6 Product Registration and Support. Fox may allow customers to register online. Personal Information provided for such purposes may be used to carry out the request, service, or agreement for which the information is submitted. With your consent, we may also use the information you provide in online registration forms to notify you periodically about important things like an update to the Services, a change to our Policy or notice of a security breach, new Fox products and services, and special offers and promotions that may be of interest to you. Failure to register any Fox product will not diminish the rights you have under the applicable product warranty.

3 CATEGORIES OF PERSONAL INFORMATION WE COLLECT

The types of information we collect about you include:

3.1 Identifiers, such as your name, alias, postal address, country of residence, unique personal identifier, online identifier, IP address, email address, account number, account name, username and password, account creation date, phone number, social media identifiers (e.g., Twitter handle, Instagram name, etc.), or other similar identifiers.

3.2 Financial information, such as your credit card number, debit card number, credit worthiness, security code, billing address, or any other financial information.

3.3 Protected class and demographic information, such as age and gender.

3.4 Commercial information and preferences, including what product category applies to you, where you ride, how often you ride, shop name, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

3.5 Internet or other electronic network activity information, such as your browsing history, search history, type of web browser, operating system being used, domain name or your Internet service provider, cookie ID, websites you visit before coming to our website, IP geolocation, other websites you visit and the data and duration of your visit, and information regarding your interactions with Fox (including interacting with Fox online and through advertisements).

3.6 Professional or employment information, such as job title, business address, employment history, or other professional information.

3.7 Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

4 PURPOSES OF PROCESSING YOUR PERSONAL INFORMATION

Fox generally processes your Personal Information for the purposes of providing you with and improving our Services. More specifically, we process your Personal Information to:

4.1 To provide products and Services and maintain your account, including the online store portion of the website. Communicate with you in the context of your use of our Services (so as to obtain additional information where necessary and to provide you with information relating to the Services), and to fulfill your requests or answer your questions, including regarding warranty claims.

4.2 For marketing, such as customizing content you see or offering information on our Services we feel may be of interest to you, including by sending you marketing communications by post, e-mail, online advertising, text message, or similar technology.

4.3 For our own internal business purposes, such as auditing related to current transactions with you, debugging to identify and repair errors that impair the functionality of our systems, to evaluate or audit the usage and performance of our Services and improve the quality of your interactions with Fox, improve and design new Services, operate and maintain our websites, process your responses to surveys or questionnaires, perform internal research, quality assurance, conduct data analysis and testing, provide anonymous reporting, and maintain proper business records and other relevant records.

4.4 For security of Fox, our customers, employees, or others, by detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity

4.5 For legal and compliance purposes, such as compliance training, investigating and responding to claims against Fox, due diligence purposes, tax requirements, and other such purposes.

4.6 In connection with a transaction, such as if we, or some of our assets, are acquired by another entity, including through a sale or in connection with a bankruptcy, we will share your Personal Information with that entity.

5 DISCLOSURE OF YOUR PERSONAL INFORMATION

We may share your Personal Information with the categories of recipients described below. In some cases, the entities below collect Personal Information directly from you on Fox’s behalf.

5.1 Intra-Group

We share your Personal Information among Fox entities, which includes parents, corporate affiliates, subsidiaries, business units and other companies, some of which share common ownership for the purposes described above.

5.2 Service Providers

We share your Personal Information with third party service providers working on our behalf to provide the products and services you request or support our relationship with you, such as IT providers, accountants, logistics providers, payment processors, analytics companies, and marketing providers.

5.3 For Legal, Security or Safety Purposes

We will also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies, tribunals and courts in countries where Fox operates. We may share your Personal Information to enforce or apply our Terms of Use and other agreements; and to protect our rights and the property or safety of Fox, our employees and users, or third parties.

5.4 In Connection with Corporate Transactions

We will disclose Personal Information to buyers, their lawyers or professional advisors, courts, tribunals, opposing or other related parties to the proceedings and their professional advisors, where needed to affect the sale or transfer of business assets, to enforce our rights and to protect our property, assets or safety of others.

5.5 Third Parties

Fox may use or share your Personal Information where it is necessary to complete a transaction or fulfill a request you have made, such as providing a “quote,” helping you “find a dealer,” or sending you products or vehicle information. We may also use this information for our internal research purposes as we develop our products and services. Additionally, we may use Personal Information and data collected for advertising or marketing